COURSE CURRICULUM

  • 1
    INTRODUCTION
    • Welcome
    • My Path
    • My Passion
    • My Promise
    • Why Take the Course
    • How the Course Works
    • What You Will Learn
  • 2
    PLAN STRATEGY
    • Minimum Viable Product (MVP)
    • Ideation - Creating Viable Ideas
    • Customer Segments
    • Value Proposition
    • Channels
    • Customer Relationships
    • Key Resources
    • Key Activities
    • Key Partnerships
    • Revenue Streams
    • Cost Structure
    • Completed Business Models
  • 3
    CREATE VALUE
    • Create Your Business Plan
    • Build Your Team
    • Decide Your Funding Source
    • Create Your Brand
    • Example Brand Guidelines
    • Create Your Marcoms
    • Create Your Pitch Deck
    • Create Your Business Cards
    • Create Your Website
    • Create Your Banner ADs
    • Create Your Text ADs
    • Create Your Email Newsletters
    • Create Your Video ADs
    • Create Your Print ADs
    • Create Your Billboard AD
  • 4
    PROMOTE MEASURE
    • How to Promote Your Idea, Project or Business
    • Digital Marketing
    • Paid Search Marketing (PPC)
    • Search Engine Optimisation Organic Search (SEO)
    • Paid Social Media Marketing (SMM)
    • Organic Social Media Marketing (SMM)
    • Display Marketing
    • Email Marketing
    • Content Marketing
    • Affiliate Marketing
    • PR
    • Traditional Marketing
    • Print (magazines, newspapers, etc.)
    • Broadcast (TV, radio, etc.)
    • Direct Mail (catalogues, postcards, etc.)
    • Outdoor (billboards, fliers, etc.)
    • Quantitative Measurement – Numbers – Key Performing Indicators
    • Qualitative Measurement – Feedback
  • 5
    ASSESS RESULTS
    • Assessing Results
    • Fail - Forward
    • Prevail - Forward
    • Scale - Forward

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